Emaar Misr

RESIDENTIAL PORTFOLIO STRUCTURE | CRM MIGRATION

Portfolio Hierarchy Overview

To facilitate the migration of inventory data into the new CRM, we must establish a rigid parent-child relationship. The analysis below aggregates the primary residential nodes (Marassi, Uptown, Mivida) and their respective sub-communities (Villages), categorizing them by unit typology and current development status.

Primary Projects

6

Key Master Developments

Sub-Communities

45+

Distinct Villages/Phases

Unit Typologies

5

Villa, Twin, Town, Apt, Chalet

Active Inventory Status

Mixed

Delivered & Under Construction

Sub-Community Distribution

Breakdown of distinct "Villages" or phases within each master project. Marassi and Mivida hold the highest complexity for CRM hierarchy definitions due to their high number of sub-communities.

Development Status Breakdown

Estimated split of inventory status. "Delivered" units require historical data migration, while "Off-Plan/Construction" requires active payment plan migration.

Unit Typology per Master Project

A comparative view of unit types. Marassi (Coastal) shows a high volume of Chalets, while Uptown Cairo and Mivida are balanced between Villas and Apartments. This structure dictates the custom fields needed in the CRM Property Object.

Detailed Structural Analysis

The following cards represent the proposed CRM data structure. Each "Parent Project" serves as the root container, with "Sub-Communities" acting as child nodes containing specific inventory.

Marassi

North Coast

Sub-Communities & Types

  • ●
    Marina West Apartments, Penthouses (Under Const.)
  • ●
    Blanca / Verdi Stand-alone Villas (Delivered)
  • ●
    Lea / Skaia Duet Villas, Townhouses (Off-Plan)
  • ●
    The Address / Alamein Serviced Apartments (Operational)

Uptown Cairo

Mokattam

Sub-Communities & Types

  • ●
    Levana / Celesta Villas, Twinhouses (Delivered)
  • ●
    The Fourteen Golf Villas (Under Const.)
  • ●
    Emaar Square Commercial / Admin (Mixed)
  • ●
    Sierras Apartments (Delivered)

Mivida

New Cairo

Sub-Communities & Types

  • ●
    Boulevard Residences Apartments (Delivered)
  • ●
    Greens / Avenue Villas, Twinhouses (Delivered)
  • ●
    My Park Apartments (Under Const.)
  • ●
    Blue Views Residences (Delivered)

Belle Vie

New Zayed

Sub-Communities & Types

  • ●
    Valley Villas Stand-alone (Off-Plan)
  • ●
    Beach Town Apartments (Off-Plan)

Cairo Gate

Sheikh Zayed

Sub-Communities & Types

  • ●
    Elan Duet Villas (Off-Plan)
  • ●
    Grand Residences Apartments (Off-Plan)

Soul

North Coast

Sub-Communities & Types

  • ●
    Flow Beach Houses (Off-Plan)
  • ●
    Breeze Villas (Off-Plan)

CRM Data Import Table

Use this schema for your `.csv` import. Columns correspond to specific custom fields in the CRM Property Object.

Parent Project Sub-Community (Village) Unit Typology Dev. Status CRM ID (Ref)
Marassi Marina West Apartment / Penthouse Under Const. MAR-MW-001
Marassi Blanca Villa (Stand-alone) Delivered MAR-BL-002
Marassi Skaia Duet Villa Under Const. MAR-SK-003
Uptown Cairo Levana Villa / Twinhouse Delivered UPT-LV-001
Uptown Cairo The Fourteen Golf Villa Off-Plan UPT-TF-002
Mivida Boulevard Apartment Delivered MIV-BL-001
Mivida Greens Villa Delivered MIV-GR-002
Soul Flow Beach House Off-Plan SOU-FL-001
* Sample table data. Full export contains 45+ rows representing all villages.